Many of the clients I’ve worked with are in industries I don’t understand at all.
Aerospace.
Dentistry.
Construction.
I don’t know anything about rockets, teeth, or concrete.
But I do know Reddit.
And honestly?
That’s all that matters.
Just like copywriters don’t need to be surgeons to write for hospitals, Reddit marketers don’t need to be industry experts, either.
You don’t need to understand the industry.
You need to understand the subreddits and their top-posters.
Fake the Knowledge. Master the Subreddit.
Let’s take dentistry.
I know nothing about teeth
(other than they help me chew).
But using this approach, I can sound like I know what I’m talking about.
Why?
Because Reddit is already full of people who actually know their shit.
They’re posting.
They’re arguing.
They’re correcting each other.
They’re doing unpaid consulting in public.
Your job is not to become an SME.
Your job is to steal these SMES’ patterns.
The Experts Are Already There (You Just Copy Their Homework)
Reddit is crawling with:
Dentists
Engineers
Hardcore hobbyists
Grumpy professionals with opinions
They’ve already figured out:
What questions are “good” questions
What tone gets respect
What gets ignored
What gets you roasted
You don’t invent anything.
You observe.
You replicate.
You blend in.
Fake it ’til you make it — Reddit edition.
How to Sound Like an Industry Insider (Without Being One)
Say your client sells a fancy electric toothbrush.
Here’s the playbook:
Find relevant subreddits
(dentistry, oral health, gadgets, product reviews)Open Reddit on your phone
(mobile makes this stupidly obvious)Go to the subreddit
Tap “Top 1% of posters” in the top navigation bar(screenshot below)
Analyze:
How thee top-posters open comments
How long they talk
When they hedge vs. when they’re confident
What words they never use
Ultimately, replicate their style, not the substance.
Congrats.
You now “know” dentistry.
Pro Tip: Stalk the Poster
This is where most people stop too early.
Click into the profile of a top poster.
Now look:
Do they use images or pure text?
Are they asking questions or making statements?
Are they calm, blunt, sarcastic, empathetic?
Do they sound the same in other subreddits?
Here’s the kicker:
A lot of them aren’t experts either.
They just resonate because have the same swag.
Sub Pro Tip (AKA: Be a Little Creepy, It’s Fine)
Let’s take it one step further.
Grab that top poster’s username and plug it into redditmetis.com.
Now you can see:
What subreddits they actually spend time in
Their most-used words and phrases
Whether they’re a serial explainer, contrarian, or storyteller
If they’re a “one-sub wonder” or running the same playbook everywhere
This is how you figure out:
“Is this person an expert…or just really good at speaking Reddit?”
Spoiler: It’s usually the latter.
Which is great news for you.
And, if you want to speed-run this even faster, drop a few of their top comments into AI and ask:
“What patterns do you see in tone, structure, and intent?”“What patterns do you see in tone, structure, and intent?”
(I’m actually building a tool right now that does this).
You’re Not an SME. You’re an RME.
This isn’t about knowing everything, it’s really about pattern recognition.
Reddit rewards users who use:
Familiar voices
Familiar formats
Familiar intent
Once you get that, you can work in any industry.
And best of all, no fancy certificate required.
